BMW Becomes the Driving Force Behind Triathlon Ireland

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Triathlon Ireland has announced a major new partnership agreement with BMW Group Ireland that sees the brand become TI's main sponsor and the title sponsor to the BMW Triathlon National Series and the BMW Duathlon National Series.

BMW's investment in Triathlon Ireland will help fund our organisation's core activities of promoting the sport and supporting our athletes  at a national and international level.

Triathlon – One of Ireland’s Most Inspiring Sports

For more than a decade, triathlon has had one of the highest growth rates of any sport in Ireland with participation numbers more than quadrupling in this time. Triathlon already has one of the highest female participation rates in the country, at 35 per cent and despite the perception as a daunting high-performance sport, triathlon has evolved in to an accessible, achievable challenge enjoyed by people of all abilities and ages.

Per (head of) capita, Ireland has the fifth highest participation rate in triathlon of any country in the world, while this year alone, more than 70,000 people will participate or watch a triathlon event on the island of Ireland. 

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10,000 to Compete in the 2018 BMW Triathlon National Series

This summer, more than 10,000 people will compete in the BMW Triathlon National Series - a nationwide league of 17 races which take place around Ireland between May and September.

The vast majority of these people will be amateur participants. Men, women and teenagers seeking to challenge themselves and achieve something extraordinary. Competitors need to compete in four races to qualify for a ranking in the BMW National Series.

A unique aspect of the competition is that competitors are ranked against other athletes of their same age group, with awards presented to the podium positions in these age groups at the end of the season. Last year the youngest competitor in the National Series was just 16 while the oldest raced in the men’s 70-74 years age group.

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Perfect Match

Commenting on the sponsorship announcement Paulo Alves, Managing Director BMW Ireland Group said: “The partnership with Triathlon Ireland is a hugely exciting development for BMW in Ireland. At the core of our brand is a notion to make every second count, whether in a professional, personal or sporting sense so we are very excited to come on board and further support the development of the sport here in Ireland”.

Triathlon Ireland Chief Executive, Chris Kitchen believes BMW are a perfect match:  “We share common values and strive to provide perfection in our own fields. We will be working hard with BMW to ensure a mutually beneficial relationship develops and flourishes over the sponsorship's duration.”

 Mr Kitchen continued: “Triathlon is one of the fastest growing sports in Ireland and has moved from a niche sport to a mainstream one with over 18,000 members and an ever increasing reach. The relationship with BMW will provide significant extra income to help us grow and accelerate the development of the sport further. Both organisations are ambitious and goal focussed and the injection of additional funds and the value in kind will help enable us to not only achieve but exceed the aspirations within our Strategic Plan.”


BMW Corporate Series

From 2019 BMW and Triathlon Ireland plan to launch an exciting and competitive Corporate Series to encourage companies help their employees towards greater health and fitness.

This is in-line with the Government’s National Physical Activity plan (2016) to promote workplace wellbeing. The World Health Organisation considers workplace health programmes as one of the ‘best buy’ options for prevention and control of non-communicable diseases and for mental health. The promotion of physical activity in workplaces can provide benefits for employers in terms of better rates of employee retention, reduced absence rates due to ill health and increased productivity. Employees can benefit through lower incidences of chronic health problems, reduced stress and improved mental health outcomes. International studies showing a three-fold return on the investment for businesses.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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